The Pollen Pursuit

For an ISTD live brief on communication, I chose to look into the unique waggle dance of the honey bee, something most people are unaware of. I designed and created an educational leaflet that unfolds to follow the journey of the honey bee, sharing how they communicate the location of pollen sources. For the visual style and typography, I drew inspiration from vintage honey labels and bee keeping books, blending nostalgic elements with a modern, refreshed aesthetic. The delicate illustrations capture the fragility of the bees and portray them in a beautiful way. I also took this opportunity to highlight the issue of declining bee populations, incorporating data visualisations to raise awareness of the challenges bees face. Overall, I hope that this leaflet can change peoples outlook on bees through my representation of how intelligent and interesting they are.